PinnedMickey HillUnifying Marketing DataAdvertising technology has been in a growth phase for close to twenty years. One of the major milestones was the acquisition of AdMeld by…6 min read·Dec 28, 2020----
Mickey HillDisparate SystemsThe call to unify attribution across marketing and advertising channels might come from management or others who want to understand the…5 min read·Jan 11, 2021----
Mickey HillMarketing Attribution Model AlignmentOne of the most exciting aspects of unifying marketing data is to have a full marketing funnel model for all users to be able to know…5 min read·Jan 4, 2021----