Disparate Systems More people will understand and rightly be focused on the benefits from unifying attribution across marketing and advertising channels. This means we as the experts should be prepared to tell the story on how we got here and at the same time explain the challenges and barriers that…

Marketing Attribution Model Alignment One of the most exciting aspects of unifying marketing data is the opportunity to measure conversions uniformly across channels. The primary purpose of these posts is to focus on this point in time where siloed multi-channel budgets are now being aligned into one omni-channel budget. This…