PinnedUnifying Marketing DataAdvertising technology has been in a growth phase for close to twenty years. One of the major milestones was the acquisition of AdMeld by…Dec 28, 2020Dec 28, 2020
Disparate SystemsThe call to unify attribution across marketing and advertising channels might come from management or others who want to understand the…Jan 11, 2021Jan 11, 2021
Marketing Attribution Model AlignmentOne of the most exciting aspects of unifying marketing data is to have a full marketing funnel model for all users to be able to know…Jan 4, 2021Jan 4, 2021
